Collaborated directly with the sportswear design director and creative director to develop an updated line of denim jeans following thorough market research. Developed the base quality with a new specialist denim mill and pitched a range of washes from light wash to rinse, specifying dry processing, whiskering and 3D whiskers. Collaborated with the wash house extensively to edit and finalize washes and processing. Worked with several trim suppliers to perfect new shanks, rivets, and leather patches. Led design of an entirely new package of accompanying labels to emphasizing the character and heritage of the Jos. A. Bank brand, founded in 1905.